Shukr Partners with Native Deen

We are delighted to announce that SHUKR is now an official clothing sponsor of one of the leading Islamic nasheed groups, NATIVE DEEN.


Native DeenOriginally solo artists and active participants of their communities searching for creative ways to educate and inspire Muslim youth, today Native Deen has become a fusion of Hip-hop and R&B flavors, thrilling fans with their eclectic and unique combinations of lyrics, rhythms and sounds. The trio made up of Joshua Salaam, Abdul-Malik Ahmad and Naeem Muhammad came together in 2000 and has embarked upon a professional career in the music industry together in order to highlight issues confronting Muslims living in America.

These three young African-American men who were raised as Muslims in America have emerged as one of the leading Islamic Nasheed groups and have inspired an international fan base. Drawing their own inspiration from the message of Islam, Native Deenís music calls listeners to keep the faith, to live better lives, and not to succumb to the pressures and temptations of modern society.

Native Deen uses only percussion instruments, inline with the majority Muslim opinion on the use of musical instruments. This has not hindered the groupís musical creativity but has resulted in evocative audio efforts that have resulted in sounds that are a fusion of street rap, Hip-hop & R&B. The music of Native Deen resonates with fans all over the world. Their music and positive message have been embraced by people of all ages and backgrounds, from Islamic clerics to non-Muslims.

The group has played to rave reviews throughout North America as well as Europe, Africa, the Middle East, and Asia.

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